The Company

The Proxma AG – your key to Europe

“Never underestimate the value of local knowledge”. This was a statement made by Steven Case, the founder of AOL, before entering the European market.

Getting into the European software market is a demanding and risky step for foreign (non-European) software companies. Although they usually have the requisite and dependable technologies and are market leaders in their home markets, many companies do not have a definite strategy for getting into the European market.

Structuring a well thought out and sustainable distribution network for European markets requires thorough preparation, however.

As opposed to the United States, European countries are less homogeneous with regard to distribution channels, business mentality and language. A company without offices in Europe attempting to service these markets will often simply expend time, energy, money and business opportunities needlessly.

Proxma AG is much more than a conventional distributor – it can be your very own European branch office for making your entry into the European market a success.